Case study
An enterprise website localisation engagement covering 40+ pages of product, solutions, and thought leadership content — giving Axtria a fully localised Japanese web presence to support their expansion into the Japan life sciences market.
Client: Axtria, Inc. · Industry: Life Sciences · SaaS · Region: US · Japan · Engagement: Enterprise · Website Localisation. Rian localised 40+ web pages in an EN–JA direction, with 100% of layout and structure preserved.
Axtria is a global data analytics and technology company specialising in the life sciences sector — helping pharmaceutical, biotech, and medical device companies make better commercial decisions through data. With a strong presence in the US and a growing practice serving global life sciences organisations, Axtria identified Japan as a strategic market for expansion.
Entering the Japan market required a credible, professional Japanese-language web presence that could communicate Axtria's platform capabilities and domain expertise to Japanese pharmaceutical and life sciences buyers. Their existing English website covered 40+ pages across product, solutions, thought leadership, and corporate content. All of it needed to be in Japanese, with the same quality and depth, before they could engage enterprise prospects meaningfully in-market.
“The Japanese market requires a level of localisation depth that goes well beyond translation. Register, formality, and domain accuracy all matter — and our website had to reflect that.” — Marketing Lead, Axtria
Axtria engaged Rian for a full enterprise website localisation project covering their entire English-language site into Japanese. The scope included product and platform pages, solution-area content covering commercial analytics and data management, thought leadership articles and case studies, and corporate pages including about, careers, and contact. In total, over 40 pages were localised.
Every page was handled through Rian's enterprise pipeline — combining AI-assisted translation with specialist human review from linguists with life sciences domain knowledge. Pages were returned in their original format and structure, ready for CMS publishing without layout rework. Terminology was locked to a client-approved glossary covering Axtria's product names, feature vocabulary, and the broader pharma commercial analytics lexicon in Japanese.
Rian delivered the full site as one coordinated engagement, including:
Where different vendors previously quoted page types separately with no consistency guarantee across life sciences, SaaS, and analytics vocabulary, Rian delivered a single engagement covering all 40+ pages against a client-approved glossary. Translated text no longer came back as raw documents requiring a manual CMS rebuild — every page arrived in its original format, ready to publish, with domain-specialist human review at every page for register and accuracy, plus an ongoing pipeline for new content as the site grows.
With the initial 40+ page localisation complete, Axtria's Japanese website is live and supporting their in-market sales and marketing activity. New content published to the English site is routed to Rian for ongoing Japanese localisation — keeping the two language versions in sync as Axtria's Japan presence grows and their content library expands.
“Having a fully localised Japanese site from the start meant we could show up credibly with enterprise prospects from day one. It changed how those first conversations went.” — Japan Market Lead, Axtria